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GanzTierStark

From nose to tail in communal catering - Strengthening urban-rural partnerships with the provision of meat from organic gras-fed beef
  

Scientific Staff

Student Assistents

Funded by

Lupe

Duration

February 2020 – January 2023

Project Partner

  • Hochschule für Nachhaltige Entwicklung Eberswalde (HNEE)
    Fachgebiet Politik und Märkte in der Agrar- und Ernährungswirtschaft
  • Fördergemeinschaft Ökologischer Landbau Berlin-Brandenburg e.V. (FÖL)
  • Marktgesellschaft der Naturland Bauern AG
  • a’verdis

Project Description

Goals

The project aims to increase the share of organic products in out-of-home catering, using the concrete example of the increased use of organic beef from extensive pasture grazing in canteens of public enterprises. One focus is the development and testing of strategies for the utilisation of whole animals. This also involves the adaptation of processes and planning in the canteens and the establishment of a mixed customer structure.

Ensuring the quality of meat products along the value chain, guaranteeing the quantities and forms of processing required by the canteens as well as the compatibility with legal and organisational requirements are complex challenges that require the establishment of medium and long-term partnerships.

The transdisciplinary project, in which close cooperation with actors from the field is taking place, research is supporting the implementation of the innovative urban-rural partnerships by recording the demands of the respective partners, the obstacles and the development of solution approaches. Furthermore, the research aims to record the added value of the use of regional organic beef from extensive pasture grazing for the partners along the value chain.
  

With regard to further exploitation of research results, we assume that the implementation of the mentioned concepts in canteens of public institutions and companies will serve as a role model and represent an important element of municipal nutrition strategies, which are becoming increasingly important nationwide.

 

Procedure

The project is divided into four work packages, which are closely interlinked. The nationwide exploration of experiences, potentials and challenges of the increased use of organic beef in community catering is complemented by the conception, implementation and monitoring of a regional case study. The expertise gained regionally will result in the corresponding advisory skills of the participating associations for the expansion and consolidation of this new marketing strategy. Furthermore, the experience gained in the case study will be fed back and enriched with nationwide experts and processed in the form of generally accessible materials which will be disseminated in various specialist communities with the support of multipliers.

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Zusatzinformationen / Extras

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